digital marketing upskilling
Digital marketing upskilling can unlock the full potential of your team and help your business grow from the inside out. If you’re not making the most of your internal talent, you’re missing a major opportunity to boost visibility, drive engagement, and support your wider goals.
My Promise
We’ll get your team as excited about digital marketing as I am and show them how to maximise the potential of online platforms.
Unlock the Value
Sitting Inside Your Business
In small businesses, everyone wears multiple hats. But when it comes to digital marketing, that potential often goes untapped. You’ve already invested in great people, but do they have the knowledge to contribute online in a meaningful way?
With the right training and a clear strategy, your internal team can become a huge driver of visibility and momentum. We’ll turn passive team members into confident digital contributors without piling extra pressure on you.
digital marketing upskilling services
content strategy training
I’ll walk your team through how to define clear content pillars, map messaging to business goals, and create content that’s actually worth sharing alongside tools to use to make it easier.
LinkedIn Profile Optimisation
Sessions to optimise team members’ LinkedIn profiles, including crafting compelling headlines, summaries, and showcasing skills and experiences that align with company objectives.
linkedin sales navigator training
If your team isn’t using Sales Navigator well (or at all) they’re missing out. I’ll show you how to find the right leads, organise prospects effectively, and use the tool as a sales engine.
linkedin ads training
I’ll help you your team understand how to run effective LinkedIn ads that support real outcomes.
Meta Ads training
Get hands-on with Meta’s ad platform. I’ll cover what matters: targeting, budgeting, creative structure – without the fluff. The goal is to give your team the knowledge to confidently manage or brief Meta ad campaigns.
tikTok ads training
TikTok moves fast. With the right approach, it can become a powerful paid channel. I’ll show you how to create native-looking ads, test different hooks, and understand TikTok’s unique metrics so you can spend smarter.
expert
social media training for small businesses
When your team knows what to do and why it matters, your digital presence becomes more consistent and effective.
Confidence to Contribute
Energised team involvement
Aligned Messaging
Everyone on the same page
Faster Progress
Momentum across channels
what clients say
Excellent5.0
5.0ExcellentPosted on Google![]()
Jean ETrustindex verifies that the original source of the review is Google.
Jake did a brilliant job of sorting out our marketing strategy - from making sure our SEO was right to content, visibility and everything in between for our website and social media. Jake really took the time to get to know how our business worked and our ideal customer. I would highly recommend if you want to take things to the next level.Posted on Google![]()
Siobhan FTrustindex verifies that the original source of the review is Google.
I can’t recommend Jake at DigiWoods Marketing highly enough. He has supported us with everything from growth strategy and SEO to social media, and his depth of knowledge across all areas of marketing is seriously impressive. He’s also had a big influence on our website, from shaping the overall direction to helping with the photography, always keeping our vision and client perspective firmly in mind. He doesn’t just “do marketing”; he genuinely understands brand, positioning, and how everything connects. On top of his expertise, he’s an absolute pleasure to work with. He’s approachable, proactive, incredibly helpful (possibly more helpful than Alexa 😊), and consistently goes above and beyond. I wouldn’t go anywhere else and highly recommend him to anyone looking to grow their business properly and strategically.Posted on Google![]()
Nick VTrustindex verifies that the original source of the review is Google.
Jake has provided us with real expertise in digital marketing for B2B. He supported us from the ground up, helping us to develop a comprehensive approach, covering social media management; LinkedIn strategy; SEO friendly content writing, and Social media video production. He has also provided invaluable digital marketing upskilling to our team. Would highly recommend - thank you Jake 🙏Posted on Google![]()
Melissa WTrustindex verifies that the original source of the review is Google.
I can’t recommend Jake highly enough. I had no prior experience in marketing, and he trained me from the ground up with patience, clear structure, and detailed explanations. Jake always tailored everything specifically to our business needs and is extremely well organised, which made learning easy to follow and not overwhelming. He also helped grow our social media presence and handled all our email marketing to a very high standard. His knowledge of digital marketing for b2b business is excellent. Thanks to Jake’s support, I now feel confident handling marketing tasks independently. A true professional who really knows his stuff. I genuinely wouldn’t be where I am today without his guidance. Thank you Jake.Posted on Google![]()
Sam CTrustindex verifies that the original source of the review is Google.
Digiwoods provided us with an excellent service. While working with Digiwoods we created a new B2B digital marketing strategy alongside LinkedIn social media management, website management, SEO improvement and the creation of our B2B newsletter. I highly can highly recommend them.Posted on Google![]()
Dave RTrustindex verifies that the original source of the review is Google.
An excellent service - Jake has taken our marketing strategies to a whole new level with Digital Marketing, which in turn has meant our exposure has increased massively. Really impressed with all aspects of everything Jake has supported us with.Posted on Google![]()
Tristam HTrustindex verifies that the original source of the review is Google.
Jake's discipline and tenacity have been a massive contributing factor to the success of my business and I have no hesitation in recommending him to support digital marketing strategy creation and implementation.Posted on Google![]()
Dean WTrustindex verifies that the original source of the review is Google.
Really recommend Jake. He gives an excellent service for all of our Marketing needs.Posted on Google![]()
Sheryl NTrustindex verifies that the original source of the review is Google.
Jake is enthusiastic, knowledgeable, smart and has great ideas which he freely shares around the industry and better working practices. He has insane skills that cover a good depth and breadth of marketing, media and video and is a true professional who is also fun and engaging to be around.Posted on Google![]()
Glenn BTrustindex verifies that the original source of the review is Google.
Jake is doing some great work for my company, and has clearly grasped the brief given him. I would highly recommend Jake for any potential Marketing workPosted on Google![]()
Tracy 2Trustindex verifies that the original source of the review is Google.
Jake is an extremely professional marketing operative with great ideas and vast knowledge of the industry. Highly recommended.Posted on Google![]()
MartaTrustindex verifies that the original source of the review is Google.
Truly excellent. I wasn’t sure what kind of help I needed when I initially reached out, but Jake was enthusiastic and super helpful. He was available whenever needed and really went the extra mile. Definitely recommend!Load moreVerified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
you have 4 options
when investing in b2b digital marketing
why digiwoods
1
big agency
- Overpriced
- Slow
- Generic
- Long Contracts
2
hire internally
- Expensive
- Needs managing
- Risk of Turnover
- Limited Skill Set
3
DIGITAL PARTNER
- Senior input
- Flexible
- Wide Skill Set
- Cost-Effective
4
do nothing
- Missed demand
- Competitors win
- Slower Growth
- Reactive
Things to know
digital marketing upskilling FAQs
Not sure how digital marketing upskilling fits into your team? These FAQs cover what to expect, who it’s for, and how it can drive real results.
What exactly is digital marketing upskilling?
It’s hands-on training that helps your internal team play a more active role in your marketing. It gives them the skills and confidence to contribute in ways that make a real difference.
Who is this for: Marketers or non-marketers?
Both. Whether your team works in sales, ops, leadership or anything in between, upskilling shows them how they can support marketing in a way that feels natural and easy to action.
How much time does it take from the team?
Training is built to fit your team’s schedule. Sessions are focused, actionable, and flexible. We can work around your availability so it doesn’t feel like a drain on anyone’s time.
What platforms or areas can you support us with?
If it’s digital, we can support it. You tell us your goals, we’ll shape the training to match (Or suggest if you’re unsure).
We already have a marketing team, is this still useful?
Definitely. This isn’t about replacing your marketers, it’s about unlocking more internal support for them. When more of your team understands how to help, it builds consistency and drives better results.
Unlock Your Team’s Potential with
digital marketing upskilling
Give your team the tools and confidence to drive real impact online.
GET STARTED TODAY /// GREAT BUSINESSES NEED GREAT MARKETING /// GET STARTED TODAY /// GREAT BUSINESSES NEED GREAT MARKETING /// GET STARTED TODAY /// GREAT BUSINESSES NEED GREAT MARKETING /// GET STARTED TODAY /// GREAT BUSINESSES NEED GREAT MARKETING ///