in house

digital marketing upskilling

Digital marketing upskilling can unlock the full potential of your team and help your business grow from the inside out. If you’re not making the most of your internal talent, you’re missing a major opportunity to boost visibility, drive engagement, and support your wider goals.

 

My Promise
We’ll get your team as excited about digital marketing as I am and show them how to maximise the potential of online platforms.

 

Unlock the Value

Sitting Inside Your Business

In small businesses, everyone wears multiple hats. But when it comes to digital marketing, that potential often goes untapped. You’ve already invested in great people, but do they have the knowledge to contribute online in a meaningful way?

 

With the right training and a clear strategy, your internal team can become a huge driver of visibility and momentum. We’ll turn passive team members into confident digital contributors without piling extra pressure on you.

digital marketing upskilling services

I’ll walk your team through how to define clear content pillars, map messaging to business goals, and create content that’s actually worth sharing alongside tools to use to make it easier.

Sessions to optimise team members’ LinkedIn profiles, including crafting compelling headlines, summaries, and showcasing skills and experiences that align with company objectives.

If your team isn’t using Sales Navigator well (or at all) they’re missing out. I’ll show you how to find the right leads, organise prospects effectively, and use the tool as a sales engine.

I’ll help you your team understand how to run effective LinkedIn ads that support real outcomes.

Get hands-on with Meta’s ad platform. I’ll cover what matters: targeting, budgeting, creative structure – without the fluff. The goal is to give your team the knowledge to confidently manage or brief Meta ad campaigns.

TikTok moves fast. With the right approach, it can become a powerful paid channel. I’ll show you how to create native-looking ads, test different hooks, and understand TikTok’s unique metrics so you can spend smarter.

expert

social media training for small businesses

When your team knows what to do and why it matters, your digital presence becomes more consistent and effective.

 

What Your Team Gains

Confidence to Contribute

Energised team involvement

Aligned Messaging

Everyone on the same page

Faster Progress

Momentum across channels

what clients say

ExcellentGoogle star 1Google star 2Google star 3Google star 4Google star 55.0
5.0Google star 1Google star 2Google star 3Google star 4Google star 5
Excellent
Posted on Google Google
Jean Eardley profile picture
Jean E
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jake did a brilliant job of sorting out our marketing strategy - from making sure our SEO was right to content, visibility and everything in between for our website and social media. Jake really took the time to get to know how our business worked and our ideal customer. I would highly recommend if you want to take things to the next level.
Posted on Google Google
Siobhan Flynn profile picture
Siobhan F
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I can’t recommend Jake at DigiWoods Marketing highly enough. He has supported us with everything from growth strategy and SEO to social media, and his depth of knowledge across all areas of marketing is seriously impressive. He’s also had a big influence on our website, from shaping the overall direction to helping with the photography, always keeping our vision and client perspective firmly in mind. He doesn’t just “do marketing”; he genuinely understands brand, positioning, and how everything connects. On top of his expertise, he’s an absolute pleasure to work with. He’s approachable, proactive, incredibly helpful (possibly more helpful than Alexa 😊), and consistently goes above and beyond. I wouldn’t go anywhere else and highly recommend him to anyone looking to grow their business properly and strategically.
Posted on Google Google
Nick Voegt profile picture
Nick V
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jake has provided us with real expertise in digital marketing for B2B. He supported us from the ground up, helping us to develop a comprehensive approach, covering social media management; LinkedIn strategy; SEO friendly content writing, and Social media video production. He has also provided invaluable digital marketing upskilling to our team. Would highly recommend - thank you Jake 🙏
Posted on Google Google
Melissa Wealleans profile picture
Melissa W
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I can’t recommend Jake highly enough. I had no prior experience in marketing, and he trained me from the ground up with patience, clear structure, and detailed explanations. Jake always tailored everything specifically to our business needs and is extremely well organised, which made learning easy to follow and not overwhelming. He also helped grow our social media presence and handled all our email marketing to a very high standard. His knowledge of digital marketing for b2b business is excellent. Thanks to Jake’s support, I now feel confident handling marketing tasks independently. A true professional who really knows his stuff. I genuinely wouldn’t be where I am today without his guidance. Thank you Jake.
Posted on Google Google
Sam Clark profile picture
Sam C
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Digiwoods provided us with an excellent service. While working with Digiwoods we created a new B2B digital marketing strategy alongside LinkedIn social media management, website management, SEO improvement and the creation of our B2B newsletter. I highly can highly recommend them.
Posted on Google Google
Dave Rigby profile picture
Dave R
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
An excellent service - Jake has taken our marketing strategies to a whole new level with Digital Marketing, which in turn has meant our exposure has increased massively. Really impressed with all aspects of everything Jake has supported us with.
Posted on Google Google
Tristam Horn profile picture
Tristam H
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jake's discipline and tenacity have been a massive contributing factor to the success of my business and I have no hesitation in recommending him to support digital marketing strategy creation and implementation.
Posted on Google Google
Dean Wealleans profile picture
Dean W
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Really recommend Jake. He gives an excellent service for all of our Marketing needs.
Posted on Google Google
Sheryl Newman profile picture
Sheryl N
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jake is enthusiastic, knowledgeable, smart and has great ideas which he freely shares around the industry and better working practices. He has insane skills that cover a good depth and breadth of marketing, media and video and is a true professional who is also fun and engaging to be around.
Posted on Google Google
Glenn Broomfield profile picture
Glenn B
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jake is doing some great work for my company, and has clearly grasped the brief given him. I would highly recommend Jake for any potential Marketing work
Posted on Google Google
Tracy 2051 Johnson profile picture
Tracy 2
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jake is an extremely professional marketing operative with great ideas and vast knowledge of the industry. Highly recommended.
Posted on Google Google
Marta profile picture
Marta
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Truly excellent. I wasn’t sure what kind of help I needed when I initially reached out, but Jake was enthusiastic and super helpful. He was available whenever needed and really went the extra mile. Definitely recommend!
Verified by Trustindex
Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

you have 4 options

when investing in b2b digital marketing

why digiwoods
1
big agency
  • Overpriced
  • Slow
  • Generic
  • Long Contracts
2

hire internally

  • Expensive
  • Needs managing
  • Risk of Turnover
  • Limited Skill Set
3

DIGITAL PARTNER

  • Senior input
  • Flexible
  • Wide Skill Set
  • Cost-Effective
4

do nothing

  • Missed demand
  • Competitors win
  • Slower Growth
  • Reactive

Things to know

digital marketing upskilling FAQs

Not sure how digital marketing upskilling fits into your team? These FAQs cover what to expect, who it’s for, and how it can drive real results.

It’s hands-on training that helps your internal team play a more active role in your marketing. It gives them the skills and confidence to contribute in ways that make a real difference.

Both. Whether your team works in sales, ops, leadership or anything in between, upskilling shows them how they can support marketing in a way that feels natural and easy to action.

Training is built to fit your team’s schedule. Sessions are focused, actionable, and flexible. We can work around your availability so it doesn’t feel like a drain on anyone’s time.

If it’s digital, we can support it. You tell us your goals, we’ll shape the training to match (Or suggest if you’re unsure). 

Definitely. This isn’t about replacing your marketers, it’s about unlocking more internal support for them. When more of your team understands how to help, it builds consistency and drives better results.

Unlock Your Team’s Potential with

digital marketing upskilling

Give your team the tools and confidence to drive real impact online.

GET STARTED TODAY /// GREAT BUSINESSES NEED GREAT MARKETING /// GET STARTED TODAY /// GREAT BUSINESSES NEED GREAT MARKETING /// GET STARTED TODAY /// GREAT BUSINESSES NEED GREAT MARKETING /// GET STARTED TODAY /// GREAT BUSINESSES NEED GREAT MARKETING ///