Lead Gen

Building connections on LinkedIn is central to expanding professional networks, nurturing relationships, and uncovering new opportunities. Every connection opens the door to shared insights, partnerships, and potential business growth, making LinkedIn one of the most powerful B2B platforms available today. To maintain the quality of interactions, LinkedIn introduced a connection request limit. These limits reduce […]

Prospecting is a term you’ll hear in almost every B2B sales conversation. But despite its frequency, it’s still one of the least clearly understood parts of the sales process. It’s not just about sending cold emails or scripted sales calls. Prospecting is about identifying the right people, reaching out with purpose, and starting meaningful conversations