your strategic
email marketing specialist
As your email marketing specialist, I help you make the most of the contacts already sitting in your CRM, turning existing data into clear and effective campaigns that drive revenue and retention.
This service goes beyond writing emails. It includes CRM optimisation, audience segmentation and performance-led strategy to make sure every message lands with the right person at the right time.
While we do offer cold outbound campaigns separately, this is about building long-term value from people who already know your brand, including customers, leads and subscribers who are ready to re-engage.
My Promise
I build CRM driven email strategies that speak directly to your audience using data to create messages that convert and campaigns that actually make an impact.
Looking for a reliable
email Marketing Manager?
If your CRM isn’t driving email engagement or nurturing your audience effectively, it’s time to rethink your approach. Smart CRM marketing turns contacts into customers and keeps your pipeline warm.
Email Newsletters
Send monthly or quarterly updates designed to nurture customer relationships and keep your audience consistently engaged.
CTA Email Campaigns
Action-focused emails to promote time sensitive offers events updates or service launches to targeted segments.
Automated Workflows
Set up triggered email sequences like welcome flows nurture journeys or re engagement campaigns based on user behaviour.
Reporting and Insights
Provide regular reports that break down campaign performance email engagement and list health to inform the next move.
CRM Segmentation
Build and manage custom audience groups within your CRM to personalise communications and improve campaign effectiveness.
CRM List Hygiene
Keep your CRM clean by removing inactive contacts managing unsubscribes and ensuring compliance with email regulations.
CRM Best Practices
Apply proven strategies to improve deliverability reduce bounce rates and ensure your emails land in inboxes not spam folders.
Content Pillar Strategy Development
Establish 5-6 overarching content pillars that guide all future content creation to align with your goals and audience interests.
1-2 Social Posts per Week
- Create and publish 1-2 high-quality posts weekly based on the content pillar strategy, prepared quarterly for efficiency.Posts will be pre-approved by you with room for spontaneous content.
Audience Engagement
Professional development and training programs designed to enhance your team's skills and capabilities in the latest industry trends and technologies.
Content Analysis
Professional photography services including corporate headshots, product photography, event coverage, and brand imagery for marketing materials.
Quarterly Strategy Reviews
Full-service digital solutions including website development, e-commerce platforms, mobile applications, and digital marketing campaigns to establish your online presence.
what to expect from a
crm marketing manager
Complete management of your CRM and email marketing, from list hygiene and segmentation to campaign strategy and reporting.
OPEN RATE
Industry-beating engagement
Deliverability
Emails land where they should
Unsubscribes
Respect and retain your audience
The above metrics represent averages across all web client works.
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are these
✖ Expensive, hidden fees
✖ Impersonal & slow
✖ Long contracts
✖ Template strategies
✖ High overheads & training
✖ Recruitment headaches
✖ Limited skill coverage
✖ Lack of direction
Choose
bespoke solutions 1:1 partnership custom strategies wide skillset adaptable Cost effective Flexible Terms
Things to know
email marketing specialist FAQs
Get clear answers to the most common questions about email and CRM marketing, so you can move forward with confidence and know exactly what’s involved.
Strategy
Strategic planning and business development services to help your company grow and succeed in the marketplace. We provide comprehensive market analysis, competitive research, and strategic roadmaps.
Social Media Management
Complete social media management including content creation, posting schedules, community engagement, and analytics reporting across all major platforms.
Upskilling
Professional development and training programs designed to enhance your team's skills and capabilities in the latest industry trends and technologies.
Photography
Professional photography services including corporate headshots, product photography, event coverage, and brand imagery for marketing materials.
Digital and Web
Full-service digital solutions including website development, e-commerce platforms, mobile applications, and digital marketing campaigns to establish your online presence.
What CRMs or email platforms do you work with
We work with any platform you already use. Whether it’s HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Pipedrive, Zoho or something else entirely, we’ll adapt to your stack.
Can you write the emails too
Yes. We handle everything from strategy and structure to copy and design. Whether it’s a regular newsletter or automated flows, we make sure every email is on brand and effective.
Do you only work with B2B businesses
We focus on B2B because that’s where we bring the most value, but if your needs align with our approach to CRM and email marketing, we’re open to a conversation.
What’s the difference between what you this and cold email marketing
This focuses on existing contacts in your CRM: nurturing prospects and customers who already know your business. Cold outbound email is a separate service we also offer, but it’s delivered and approached differently.
Can you help us clean up or restructure our CRM
Yes. We can help organise your data, remove duplicates, improve segmentation and make sure your CRM is actually set up to support meaningful email marketing.
Partner with an
email marketing specialist
Transform your CRM into a consistent revenue channel.
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