Building connections on LinkedIn is central to expanding professional networks, nurturing relationships, and uncovering new opportunities. Every connection opens the door to shared insights, partnerships, and potential business growth, making LinkedIn one of the most powerful B2B platforms available today. To maintain the quality of interactions, LinkedIn introduced a connection request limit.

These limits reduce spam, encourage meaningful engagement, and ensure users focus on genuine professional relationships. For businesses and professionals looking to maximise LinkedIn’s potential in 2025, understanding these limits is essential.

Contents

1. What’s the Weekly LinkedIn Connection Request Limit?
2. Factors That Affect Your LinkedIn Connection Limit
3. What Happens When You Reach LinkedIn’s Limit?
4. How to Maximise Your LinkedIn Requests Without Getting Restricted
5. Final Thoughts

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What’s the Weekly LinkedIn Connection Request Limit?

While LinkedIn doesn’t officially publish exact figures, most professionals report that the weekly connection request limit hovers around 150-200 invitations. Knowing these limits is crucial for avoiding temporary restrictions and ensuring your outreach remains effective.

Your account type plays a significant role in how many requests you can safely send:

Well-established accounts: Occasionally, accounts with long-standing histories, high engagement, and strong acceptance rates may enjoy higher limits, though this is uncommon. LinkedIn tends to reward accounts that demonstrate consistent, authentic networking behaviour.

Free accounts: Typically limited to 60–80 requests per week. Free accounts are ideal for professionals who are gradually building their network, focusing on quality connections rather than volume.

Premium or Sales Navigator users: Often able to send 100–200 requests per week. These accounts are designed for sales and business development professionals who need broader networking capabilities, and they also provide tools like advanced search filters, InMail credits, and analytics to optimise outreach.

For daily outreach, pacing yourself at 15-20 requests feels natural to LinkedIn’s algorithm and reduces the risk of restrictions. Sending connection requests steadily over the week rather than in large bursts helps maintain account credibility. A daily approach allows you to focus on personalising each invite, which can dramatically improve acceptance rates.

All Factors That Affect Your LinkedIn Connection Limit

Not all LinkedIn accounts are treated the same, and your effective connection request limit depends on several key factors:

• Account type: Free, Premium, or Sales Navigator accounts each have different baseline limits. Premium and Sales Navigator users generally enjoy higher weekly limits due to LinkedIn’s emphasis on business and sales networking. These accounts often provide tools like advanced search and InMail, which can also supplement connection strategies without affecting your invitation limits.

• Account age: Older, well-established accounts typically receive more flexibility. LinedIn tends to trust accounts with a long-standing history and consistent activity, reducing the likelihood of restrictions for regular outreach. New accounts may need to build credibility gradually before sending higher volumes of requests.
  

• Engagement quality: The platform rewards accounts with high-quality engagement. If most of your connection requests are accepted, LinkedIn views your activity as legitimate and meaningful, potentially allowing slightly higher limits. Conversely, high rejection rates can trigger temporary restrictions or lower your daily allowance.

• Personalisation: Customised invitations are more likely to be accepted. Generic or templated messages not only reduce acceptance rates but may also signal spammy behaviour to LinkedIn, affecing your overall limit.

• Overall account activity: Beyond invitations, LinkedIn monitors overall activity such as posting, commenting, and sharing content. Active users who regularly contribute insights are often given more leeway, as their presence indicates genuine engagement rather than mass outreach.

In short, the more authentic, consistent, and personalised your LinkedIn activity, the more flexibility LinkedIn provides. Focusing on quality connections rather than volume not only helps you stay within limits but also strengthens your professional network with meaningful relationships.

What Happens When You Reach LinkedIn’s Limit?

Exceeding your limit will temporarily block you from sending requests until your weekly window resets. This isn’t permanent, but repeated overuse or spammy behaviour can lead to more stricter restrictions. You can read more about the different types of restrictions directly in LinkedIn’s Help Centre.

LinkedIn’s weekly limit operates on a rolling 7-day cycle. For example, if you send your first invite at 10am on Monday, that slot won’t reset until 10am the following Monday.

How to Maximise Your LinkedIn Requests Without Getting Restricted

If you’re limited to around 100 requests per week, the key is making each one count. A few simple habits can help you stay effective:

• Personalise every invite – even a short note can make a big difference.
• Maintaining a strong profile – a professional photo, clear headline and active feed increase acceptance rates.
• Withdraw old requests – too many unanswered invites can reduce your credibility.
• Leverage alternatives – InMail, Open Profiles, and messaging via groups or events don’t count towards your limit.
• Track your outreach – maintain a log to monitor progress and avoid exceeding limits.

If LinkedIn outreach is a core part of your growth strategy, it’s worth doing it properly. At Digiwoods, we help businesses run targeted LinkedIn lead generation campaigns that maximise results while staying within LinkedIn’s rules.

Get in touch here and take your LinkedIn strategy to the next level.

Final Thoughts

Successful LinkedIn networking relies on cultivating genuine professional relationships, not just sending connection requests. Focus on quality by personalising invitations, maintaining an engaging profile, and using alternative outreach methods. Thoughtful, consistent engagement keeps you within limits, boosts acceptance rates, and strengthens your network over time. By prioritising meaningful connections over mass outreach, you can unlock greater opportunities and sustainable growth in 2025.