In a B2B landscape increasingly shaped by digital connections, LinkedIn has evolved far beyond a simple networking platform. With several Premium tiers available, it can be difficult to determine which plan best suits your needs. If you’ve ever found yourself Googling how much is LinkedIn Premium UK, this guide has you covered.

Whether you’re considering Career, Business, Sales Navigator or Recruiter Lite, the breakdown below outlines current UK pricing and offers a practical look at what each plan delivers. The goal is to help you decide whether the investment makes sense for you or your team.

Contents

1. How Much Is LinkedIn Premium in the UK?
2. What Are the LinkedIn Premium Plans Available in the UK?
3. Is LinkedIn Premium Worth It for B2B SMEs?
4. Ways to Maximise ROI from LinkedIn Premium
5. Summary

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How Much Is LinkedIn Premium in the UK?

For small to medium-sized UK businesses, especially in the B2B space, LinkedIn can be a growth engine as well as just a networking tool. It’s where decision-makers spend time, where conversations start, and where deals often begin well before a formal sales call.

To tap fully into that potential, many teams move beyond the free version. LinkedIn Premium unlocks features that improve visibility, support more targeted outreach and make profile engagement easier to track.

Understanding the different tiers and what you’re actually paying for is the first step toward making LinkedIn work harder for you.

What Are the LinkedIn Plans Available in the UK?

As of mid-2025, LinkedIn offers four Premium tiers in the UK. Each caters to different goals, from job seeking to sales outreach and recruitment.

Premium Career – £29.99 per month
Best for individuals seeking new roles or career growth. Key features include:

• Profile insights to compare your application against others
• Visibility of who has viewed your profile over the past 90 days
• Access to LinkedIn Learning for upskilling
• InMail credits to contact recruiters directly
• Interview prep tools including sample answers and AI feedback

Premium Business – £44.99 per month
Ideal for business owners and professionals looking for expanded network visibility. This plan includes everything in Career, plus:

• Unlimited profile browsing beyond your third-degree connections
• Company growth insights and employee trends
• Advanced search filters to find and connect with strategic contacts
• More InMail credits to reach decision-makers
• Visibility into your profile’s search performance

Sales Navigator Core – £69.99 per month
Designed for business development and sales professionals who rely on targeted outreach. Features include:

• Advanced filters by role, industry, seniority, company size and more
• Lead and account lists you can customise and revisit
• Lead suggestions based on your preferences
• Real-time updates on prospects such as job changes
• CRM integration options
• Over 50 InMail credits per month

Recruiter Lite – £119.95 per month
Built for in-house recruiters or small teams managing hiring directly. Key features:

• Deeper candidate filtering options by role, location and availability
• Unlimited profile viewing across your entire network
• Basic ATS tools to track candidate pipelines
• Over 150 InMail credits monthly
• Recruitment analytics including candidate behaviour trends
• Alerts when new profiles match saved searches

All plans include a one-month free trial, and pricing may vary slightly depending on whether you choose monthly or annual billing. For full details, visit the official LinkedIn Premium pricing page.

Is It Worth for B2B SMEs?

The value depends entirely on how you use the platform.

In my experience working with UK businesses turning over between 500 thousand and 3 million, LinkedIn is most often used for three key purposes:
outreach to decision-makers, building brand visibility and running lead generation or paid campaigns.

For those needs, Premium Business or Sales Navigator are the most relevant. Sales Navigator, in particular, stands out for its targeting filters and lead management tools. These features make it easier to connect with very specific buyer personas, which is exactly how we approach outreach for our own clients.

If you want a deeper look at Sales Navigator features, LinkedIn’s Sales Navigator overview is helpful, or you can refer to our earlier breakdown.

Ways to Maximise ROI from LinkedIn Premium

LinkedIn Premium is only as valuable as the way you use it. To make it a worthwhile investment, align it with a clear strategy and apply these principles:

Optimise Your Profile
Start with a profile that clearly reflects your positioning. Use a headline that shows the value you bring, relevant keywords and a short summary that makes it clear who you help and how. Your profile should act like a landing page.

Use Search Filters to Target Your Ideal Buyers
Sales Navigator’s filters allow you to reach people based on seniority, industry, geography, company size and more. Focus on your ideal customer profile to increase both connection rates and response relevance.

Track Engagement Cues
Use signals like profile views and activity from saved leads to guide timely outreach. These indicators help you engage at the right moment rather than relying on volume alone.

Connect Premium with a Broader Plan
Premium is not a silver bullet. For meaningful ROI, it should support a structured strategy, whether that’s lead generation, recruitment or brand positioning. The features work best when used intentionally and consistently.

I often just use Sales Navigator for outbound lead generation, helping clients run up to 800 targeted outreaches a month.

Summary

If you’re a UK-based SME using LinkedIn for growth or recruitment, LinkedIn Premium can be a smart investment, particularly the Business or Sales Navigator tiers.

Like any tool, it works best when used with a focused and consistent strategy. When combined with clear positioning and well-timed outreach, it can open the door to stronger connections and better business outcomes.

If you are unsure how to get started with LinkedIn outreach, or not seeing results from your current activity, feel free to get in touch. I’m happy to help you refine your approach and put LinkedIn to better use.