Strategy Archives | Digiwoods Marketing

What Is Prospecting? The Overlooked Skill Behind Every B2B Sale

Leave a Comment / Lead Gen, Strategy / Jake Woods

Prospecting is a term you’ll hear in almost every B2B sales conversation. But despite its frequency, it’s still one of the least clearly understood parts of the sales process. It’s not just about sending cold emails or scripted sales calls. Prospecting is about identifying the right people, reaching out with purpose, and starting meaningful conversations […]

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What Does Upsell Mean? The Growth Tactic You’re Ignoring

Leave a Comment / Strategy / Jake Woods

Upselling is often misunderstood as a pushy sales tactic. But in reality, it’s one of the most practical and respectful ways to help clients get more of what they actually need. When done well, it feels less like a pitch and more like progress. For B2B businesses, especially those offering services, upselling is one of

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