Email & CRM

Mailchimp has become a popular tool for B2B teams starting to build their marketing presence. It’s approachable, intuitive, and makes it easy to design and send professional emails. But as your marketing matures, one big question tends to surface: is Mailchimp a CRM? The short answer is no. But it can support one. Understanding where […]

Newsletters are having a major moment in B2B marketing and for good reason. Whether your goal is to build stronger brand loyalty, nurture ongoing relationships with potential clients, or communicate more consistently with your audience, newsletters remain one of the most powerful, and often underestimated, tools in your marketing toolkit. If you’ve been wondering how

In B2B marketing, email remains a powerhouse for nurturing relationships and driving results. But to truly maximise ROI, simply sending out mass emails isn’t enough. It requires a strategic and tailored approach. In this post, I’ll share five advanced strategies that a top B2B email marketing agency would use to significantly boost ROI, based on