MYHR Consultancy
From Zero Strategy to Consistent Growth
Client
About
Sector
Team Size
Direct Conversations Initiated
Increase in Linkedin impressions
Increase in WEBSITE impressions
“Jake has taken our marketing strategies to a whole new level with Digital Marketing, which in turn has meant our exposure has increased massively. Really impressed with all aspects of everything Jake has supported us with.”
- Dave Rigby
- CEO
- MYHR Consultancy
The Challenge
Before working with us, MYHR had no formal marketing strategy in place and lacked internal resources to drive activity forward. Although the business had a strong reputation and an experienced team, there was no consistent way of communicating that value online or engaging new prospects at scale. The brand lacked structure, the digital presence was minimal, and there were no systems in place for nurturing existing clients or generating new leads.
With growth being a key focus, MYHR needed a step-by-step approach to build strong marketing foundations, starting with brand clarity and messaging, followed by consistent content, client nurturing and lead generation. The aim was to attract better quality clients, strengthen retention and present a more credible, confident presence across digital touchpoints.
Key Challenges
- No internal marketing resource or strategic direction
- No foundational marketing documentation or brand guidelines
- Inconsistent or minimal online presence
- No structure in place to nurture existing clients digitally
- No lead generation strategy or channel-specific approach
- Lack of CRM and email marketing systems to maintain engagement
- No clear tone of voice or digital brand identity
- Limited understanding of how to use content to drive visibility or trust
What we Did
The approach with MYHR was to build out their marketing capabilities from the ground up, starting with strategy and brand foundations before moving into content, digital presence and CRM activity. With no prior marketing infrastructure in place, each phase had to be considered and practical, with a clear link between what was being built and how it would contribute to growth.
After establishing core systems and documentation, we moved into implementation across social media, email, web and lead generation. The final piece of the puzzle has been designing a lightweight but effective approach to attracting new business while supporting the internal team with upskilling and process development.
Strategy
We began by developing the foundational marketing documentation, including ideal customer profiles and buyer personas. These captured who MYHR should be targeting, where they could be found and the key challenges they face both personally and at a company level.
We then developed a clear service breakdown to align with these target audiences, allowing us to better structure the website, prioritise key offerings and ensure all content spoke directly to prospect pain points.
Brand
Prior to working together, MYHR had no documented brand guidelines. We created a simplified brand kit using their existing visual assets, formalising tone of voice, target audience segments, colours and re-vectorised logos for digital use. This ensured visual and verbal consistency across all touchpoints moving forward.
Social Media Management
Using insights from the customer and buyer persona work, we built a content strategy centred around clear content pillars. Posts were designed to directly address audience challenges, demonstrate the value of MYHR’s services and humanise the brand. Visuals and messaging were aligned to reinforce what makes MYHR different within a competitive space.
Digital & Web
We introduced a blog content strategy, working with the MYHR team to optimise posts for SEO using keyword research and metadata best practices. While we focused on blog content, we collaborated with an external SEO provider on the optimisation of key service pages.
To support visibility and performance tracking, we built a custom Looker Studio dashboard integrating Google Search Console and GA4. This gave the team a clearer view of what was working and where opportunities existed.
Email & CRM Marketing
We supported the setup and clean-up of MYHR’s customer data before integrating everything into HubSpot. Once live, we managed segmentation and filtering to ensure only relevant, usable contacts remained.
We then launched a monthly newsletter to support engagement and retention, alongside periodic CTA-led campaigns. Both channels received strong feedback and helped keep MYHR front of mind with their existing network.
Lead Gen
To support business growth, we implemented a lightweight prospecting strategy using LinkedIn. This system gradually expanded the CEO’s network by connecting with relevant buyer personas identified in the strategy phase.
Several messaging approaches were tested, from direct calls to action to lead magnet flows, but MYHR preferred a more natural and conversational style. This aligned well with their tone and still generated results. We continue to refine the approach based on comfort, performance and opportunity.
The Result
After implementing a structured, balanced content strategy across LinkedIn and Facebook, MYHR saw a strong and immediate uplift in engagement. On LinkedIn alone, the company grew from 127 to 436 followers in just the first three months, supported by consistent content that directly addressed the challenges of their ideal client.
Social media metrics across the board saw significant improvement. While this was partly due to the absence of a clear strategy prior to our involvement, the shift in results highlights just how effective a focused, persona-led approach can be.
See below for stats alongside some social content examples.
Alongside social performance, MYHR’s website has experienced steady month-on-month improvement in visibility through search. With Google Search Console now active and tracking, we’ve seen continuous increases in impression volume. This has been supported by SEO-optimised blog content and on-page improvements across key pages.
See dashboard data below – built and tracked by us.
To help make the most of content being produced, we also launched a monthly newsletter featuring blog content, social highlights and company updates. After six months, results have been extremely positive:
- Average open rate: 30.28%
- Average click rate: 7.18%
- Only two unsubscribes since launch.
These numbers reflect strong engagement and demonstrate the value of regular, relevant touchpoints with MYHR’s audience.
Finally, our lead generation work on LinkedIn has helped build pipeline momentum. In the first three months alone, MYHR’s CEO added 645 new, highly relevant connections, with 93 conversations initiated with individuals matching the business’s buyer personas. The system continues to run quietly in the background, delivering consistent opportunities for future outreach.
WHAT’S NEXT
Looking ahead, our focus will remain on refining and expanding MYHR’s content, SEO and email marketing strategy. We’ll continue to monitor what’s working, optimise based on performance, and build on the momentum already created.
A planned on-site visit will allow us to capture new high-quality photography, helping to refresh the website and support more people-led social content. This visual update will bring more personality to the brand and further differentiate MYHR in a competitive space.
In parallel, we’ll be placing greater emphasis on testing new lead generation strategies. This includes expanding our use of sector-specific platforms and outreach forums, where early results have already shown promise. We also plan to develop a longer-form lead magnet funnel, integrated with event-based nurturing, to create more structured and sustainable demand over time.
GET STARTED TODAY /// GREAT BUSINESSES NEED GREAT MARKETING /// GET STARTED TODAY /// GREAT BUSINESSES NEED GREAT MARKETING /// GET STARTED TODAY /// GREAT BUSINESSES NEED GREAT MARKETING /// GET STARTED TODAY /// GREAT BUSINESSES NEED GREAT MARKETING ///