Conjure
Refreshing a Top UK Design Agency
Client
About
Sector
Team Size
First 4 months compared to before
Increase in clicks
increase in impressions
increase in engaged
The Challenge
Conjure approached Digiwoods with a clear need: their digital presence was stagnating, and internal attempts to regain momentum had fallen flat. Despite a solid track record and a respected name in the industry, they lacked direction and structure in their marketing. Their LinkedIn, once a strong channel, had gone quiet. The CRM was untouched. There was no meaningful content strategy, no SEO foundation, and no one internally felt equipped to fix it.
Like many small teams, they had experimented with low-cost hires and overpriced agencies delivering generic outputs. What they needed was a trusted partner who could take ownership, bring strategic clarity, and work as an extension of their team to rebuild the foundations properly.
Key Challenges
- No internal marketing experience or leadership
- No documented strategy, audience definition or service positioning
- Outdated and underperforming website with declining traffic
- No use of CRM or segmentation
- Stagnant LinkedIn presence (both personal and company)
- Low-performing social content with no structure or consistency
- Missed opportunities from key industry events
- No lead generation or SEO content
- Senior team stretched too thin to own marketing
- Poor visibility among target clients despite a strong track record
What we Did
The first priority was to build a solid foundation by clearly defining who Conjure was targeting, what they were offering, and how best to position it. From there, we rolled out a tailored marketing programme that combined strategic planning with hands-on delivery across social media, web, email, and internal upskilling. The goal wasn’t just to generate short-term wins, but to create a system the team could confidently maintain and scale over time.
Strategy
We started by establishing the essentials including target customer profiles, service breakdowns, and ideal customer documentation. All materials were stored in a shared Notion workspace to ensure the Conjure team had one central source of truth. We also built a plan around key industry events so these could be leveraged as strategic marketing opportunities throughout the year.
Social Media Management
We developed a structured content strategy to highlight Conjure’s expertise in digital product design. Working closely with their team, we created a content calendar focused on thought leadership, project insights, and cultural moments. Using custom Figma assets provided by Conjure’s expert designers, we adapted visuals into social-first formats that supported the broader content themes.
Upskilling
To support long-term impact, we ran a four-part LinkedIn training programme for the team. This included step-by-step action plans, profile optimisation, and live walkthroughs. To make content creation more efficient, we also developed a custom GPT tool tailored to their tone of voice, helping the team write faster while staying on brand (without losing their voice)! Human first, AI Second.
Digital & Web
To reverse the decline in website traffic, we introduced a monthly SEO blog plan, keyword-optimised the service pages, and resolved SEO technical issues on their site. These improvements were designed to boost search visibility, support content distribution, and drive more relevant traffic over time.
Email & CRM Marketing
The CRM had previously been unused. We launched a regular newsletter to re-engage their database and began developing segmented CTA campaigns based on performance insights. These steps helped turn the CRM into a functioning marketing asset that could support future outreach and sales activity alongside keeping subscribers / previous customers in the Conjure ecosystem.
The Result
The figures below compare performance from February to May 2024 against the four months prior to working with Digiwoods. Conjure already had a strong LinkedIn following, so the focus was not just on growth but on improving consistency, quality and overall impact.
Before our involvement, social content was reactive and handled informally by senior team members. There was no clear strategy, no regular review, and no structured way of learning from what worked. Our objective was to put a system in place that delivered results without adding pressure to the team’s schedule.
Over the four-month period, every key metric improved. Most notably, we achieved an engagement rate of 13.1% percent on the company page, which is exceptionally high for a B2B audience. This reflected not only the volume of content but also the quality and relevance of the messaging.
As a leading design agency, Conjure provided the majority of visual assets through Figma. Instead of developing custom graphics from scratch, we collaborated by adapting their designs to fit within a content plan that would perform well on LinkedIn and reinforce their brand positioning.
Headline metrics and content examples are included below.
To support the wider content strategy, we introduced a consistent schedule of SEO optimised blog posts on the Conjure website. This followed an initial technical SEO audit and overhaul, where we resolved key performance issues and reworked high-priority service pages with improved keyword targeting.
The objective was to build a foundation for sustainable organic growth that aligned with social activity and positioned Conjure more effectively in relevant search results.
Since implementation, there has been a clear and steady increase in organic traffic. We also built a custom performance dashboard to help the Conjure team track key web metrics in one central place. This has made it easier to monitor what is working and where further opportunities lie.
See below for a snapshot of the dashboard and ongoing performance indicators.
The graph below shows total website users over a longer time period to give a clearer view of overall impact. Our work began in February. While it is unusual to see noticeable SEO gains so quickly, the early results have been very encouraging and point to strong momentum moving forward.
To keep customers and those close to the Conjure ecosystem informed and engaged, the team decided to launch a quarterly newsletter. The goal was to round up key updates from the previous quarter while maximising the value of existing content and gathering insight on contact engagement.
This approach also gave us visibility into who from the contact base was most engaged, allowing us to build targeted follow-up campaigns with stronger calls to action.
The first newsletter produced promising results:
- Sent to a contact base of 1,500 recipients
- Open rate of 46%
- Click through rate of 3%
Given its performance and value in maintaining regular communication, the newsletter will remain a key part of the marketing system. We are now developing targeted CTA campaigns for segmented customer lists to drive further engagement and more meaningful interaction.
View the newsletter below.
WHAT’S NEXT
For Conjure, the plan is to continue with the current marketing system. This includes consistent content output, ongoing SEO improvements, and regular email activity through newsletters and targeted call to action campaigns.
Looking ahead, the next stage of development could involve more strategic network building and outbound prospecting. Off the back of the LinkedIn upskilling sessions, there is now a strong foundation in place to start expanding Conjure’s reach. This might take the form of a light touch outreach funnel, event driven prospecting, or more deliberate engagement with ideal customer profiles through LinkedIn network growth.
All of this will depend on Conjure’s interest and priorities, but the potential is there to help drive their broader business goals more proactively.
Another area worth exploring is the use of social first video to strengthen the content mix. The team often has big ideas or project insights that can be hard to convey through static content alone. Short form video could help bring these stories to life in a way that is engaging and authentic, if budget and appetite allow.
Regardless of the direction taken, it’s a real privilege to keep collaborating with such a brilliant and forward-thinking company.
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