Cloud Consultancy

We began by developing a comprehensive marketing strategy and updating all core documentation to ensure alignment across the board. This included refining existing assets, clearly defining target audiences and their pain points, and mapping service offerings.

Particular focus was given to the business’s broad service mix, international growth plans, and how to make better use of partner resources and collaborations. This helped shape a strategy that could flex across markets and touchpoints while staying rooted in the company’s strengths.

Previously, content output had been inconsistent and disconnected from wider business goals. We introduced a structured, pillar-based content approach that ensured regular brand presence while highlighting different service areas. The framework also allowed flexibility to respond to timely opportunities and campaigns.

By repurposing content and maintaining a consistent publishing rhythm, the business established a more active and strategic social presence. Over time, this translated into stronger brand awareness and engagement that supported key objectives quarter after quarter.

While the website was performing steadily, we took proactive steps to strengthen and future-proof its impact. This included introducing consistent, SEO-optimised blog content targeting high-intent keywords, alongside minor design and UX improvements to ensure a modern and credible first impression.

These actions supported ongoing authority building and laid the groundwork for future expansion, particularly in preparation for the transition to a new .com domain as part of the company’s international growth strategy.

The existing CRM had been largely underused, with outdated data and limited segmentation. We restructured the customer database, introducing clear segments to support targeted outreach across newsletters and campaign-specific CTAs.

A key focus was implementing HubSpot marketing automation to nurture leads throughout the funnel. This included custom lifecycle stages, lead scoring models and internal workflows designed to move prospects efficiently from initial engagement to sales-qualified leads. Close collaboration with the operations and sales teams ensured that these changes were integrated smoothly into wider business processes.

With a knowledgeable and proactive team in place, we ran a series of LinkedIn training sessions to help them maximise their impact on the platform.

Across four focused workshops, we covered profile optimisation, content creation, social selling and team-wide amplification strategies. When applied consistently, this collective activity serves as a powerful multiplier, boosting brand visibility, strengthening credibility and driving greater engagement with the right audiences.

As a recent addition, we introduced a retargeting strategy aimed at re-engaging website visitors who had shown interest but not yet converted.

With healthy website traffic in place, we launched a phased testing approach across TikTok, Meta and LinkedIn to determine the most effective channel. Once performance data is gathered, investment will be focused on the highest-performing platform, supported by regular creative refreshes. This strategy ensures marketing spend is prioritised toward warm prospects who have already demonstrated intent, creating a more efficient path to conversion before expanding into broader cold outreach.

We’re currently producing two core streams of video content to support wider marketing efforts.

The first is a series of professionally filmed case studies that showcase the quality of work delivered for clients. These videos are used across the website, social media, sales presentations and other key touchpoints to build trust and credibility.

The second stream focuses on social-first content. These are short, digestible videos featuring insights from the team, designed to position the business as a thought leader and drive engagement across platforms.